CX solutions that actually change dealer behaviour.
Most CX platforms measure satisfaction. Very few improve it. Turn your CSI data into structured dealer action plans, field execution and measurable improvement.
AI-powered insights
Dealer action plans
Field team execution
Measurable improvement
Automotive is different
Customer experience happens at specific moments.
Capture feedback at the right time, at the right moments — then act on it.
Purchase
Sales and handover experience sets the tone.
Service
Service visits shape satisfaction and loyalty.
Ownership
Every interaction builds trust — or loses it.
The execution gap
Why most CX programs fail to deliver real improvement.
OEMs invest heavily in CX platforms, surveys, and reporting. But dealer performance doesn't consistently improve.
You don't have a CX problem.
You have an execution problem.
Reporting without action
- Dashboards highlight issues
- No structured path to fix them
- Same problems repeat month after month
Disconnect from the field
- Data sits at head office
- Field teams lack clear direction
- Dealer visits become reactive, not targeted
No accountability loop
- No ownership of improvement actions
- No tracking of execution
- No visibility of what's working
The Ri-focus platform
From data to measurable improvement.
A purpose-built platform that connects CX data directly to dealer performance, field activity, and measurable improvement.
Capture
- CSI / NPS / Survey data
- Dealer audit & standards
- Contact visit activity
Diagnose
AI Insight Engine
- Identifies root causes of poor CX
- Flags underperforming dealers
- Prioritises issues before field visits
Act
- Structured dealer action plans
- Assigned ownership (dealer + field)
- Clear next steps — not just insights
Improve
- Track execution and outcomes
- Measure impact on CSI
- Continuous improvement loop
CSI dimensions vs target
CSI trend
Dealers needing attention
- Dealer A54
- Dealer B57
- Dealer C60
- Dealer D62
- Dealer E64
A Simple, Automotive CX Foundation.
Start with what matters most. Get the feedback you need, see what's happening, and take action to improve.
New Vehicle Surveys (Post-Delivery)
- Capture feedback immediately after handover
- Understand the real sales experience
- Identify early issues at dealer level
Service Experience Surveys (At Key Intervals)
- Triggered at key service intervals
- Monitor ongoing ownership experience
- Track consistency across the network
Clear, Practical Reporting
- Dealer-level visibility
- Simple dashboards (no complexity)
- Identify underperforming locations quickly
Dealer Overview
Overall CSI Score
85/100
▲ 6 vs prior period
Response Rate
42%
▲ 8% vs prior period
Total Responses
1,248
▲ 210 vs prior period
CSI Score by Dealer
All Dealers ▾Op2ma
Service Experience
CSI Score
82/100
▲ 5 vs prior period
Key Driver Scores
Performance at a Glance
CSI Score by Region
- 80+
- 70-79
- 60-69
- Below 60
Dealers Needing Attention
- Dealer A54
- Dealer B57
- Dealer C60
- Dealer D62
- Dealer E64
Drive Dealer Action
Turn insight into improvement with tools that help dealers focus, act and follow through.
Highlight What Matters
Pinpoint key issues and understand what's impacting customer experience.
Support Action Planning
Help dealers create simple action plans focused on the biggest opportunities.
Field Team Visibility
Give your team visibility to prioritise support where it's needed most.
Track & Follow Up
Monitor progress and follow up to ensure actions lead to measurable improvement.
Why Op2ma CX?
The right solution for growing automotive brands.
Automotive-specific by design
Built for dealerships and the customer journey—not adapted from other industries.
Focus on what matters most
New vehicle (post-delivery) and service experience surveys at the key moments that drive loyalty.
Simple to run. Easy to adopt.
Intuitive for your team and your dealers. Quick to launch, easy to use.
Built to drive improvement
More than feedback—turns insight into action that improves dealership performance.
Start simple. Expand as you grow.
Begin with the essentials you need today and add more capability over time. One platform that scales with your network.
Core CX Essentials
- New vehicle surveys
- Service surveys
- Dashboards & reporting
Action Plans
- Dealer action planning
- Task tracking
- Accountability at dealer level
Dealer Compliance
- On-site audits
- Standards assessments
- Gap identification
AI Insights
- Advanced analytics
- Root cause identification
- Predictive insights
Network Performance
- Benchmarking
- Network health tracking
- Continuous improvement
Support at every step.
We're here to help you succeed—today and as you grow.
Modular platform
Start with the essentials. Expand as you grow.
One platform. No rebuild required. Begin with the essentials you need today and add more capability over time.
Core CX Essentials
- • New vehicle surveys
- • Service surveys
- • Dashboards & reporting
Action Plans
- • Dealer action planning
- • Task tracking
- • Accountability at dealer level
Dealer Compliance
- • On-site audits
- • Standards assessments
- • Gap identification
AI Insights
- • Advanced analytics
- • Root cause identification
- • Predictive insights
Network Performance
- • Benchmarking
- • Network health tracking
- • Continuous improvement
The difference
We don't just tell you what's wrong. We help your network fix it.
Typical CX platforms
- Reports & dashboards
- Centralised insight
- Passive measurement
- Generic tools
Ri-focus platform
- Action plans & execution
- Field-enabled performance
- Active improvement
- Built for automotive
What this means for your network
Better experience. Stronger dealers. Real results.
For OEMs / Distributors
- Clear visibility of dealer performance
- Stronger field team effectiveness
- Structured, scalable improvement model
For Field Teams
- Focused, data-driven dealer visits
- Clear priorities before every visit
- Tools to drive real change
For Dealers
- Simple, actionable improvement plans
- Better customer outcomes
- Improved sales & retention
Network CSI gauge
Average network CSI after 12 months on Ri-focus — up from 68%.
Get the CX basics right.
Build a stronger dealer network.
Capture the right feedback. Understand what's driving experience. Take action that delivers results.
Automotive-specific
Built for dealers, not generic industries.
Easy to deploy
Simple to run. Easy for dealers to use.
Built to grow
Expand capability as your needs evolve.
Proven to improve
Designed to drive real improvement across your network.